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June 2010 Newsletter
CPN Conference
Featuring:
  Dr. Tony Evans
June, 2010  
 
Welcome to the Christian Professional Network's monthly business newsletter, designed to Educate, Encourage, and Edify Christians in the modern workplace -- as we work together towards business excellence as a testimony to Jesus Christ.  
  

Thomas J. Schetelich , CPN President  
Sean Williams  Maximize The Efficiency Of Your Retirement Plan
 by Sean Williams, Waddell & Reed
 
The economic environment and fiscal policies of today are very challenging for the business owner and their employees. All the more reason we should utilize the tax advantages of our retirement plan options. Your retirement plan may not be as efficient as it could be; limiting your contributions, paying more expenses, or underperforming peer investments. It is important that we, as business owners, be diligent in making wise decisions for our businesses and our money.

Previous company retirement plans were established in different economic circumstances. Your business goals, model, or workforce demographics may have changed.   Read More
Billy Graham Evangelistic Organization 2010 CPN Business Conference

The CHRISTIAN PROFESSIONAL NETWORK is pleased to announce that Logos Bible Software has signed on as a Sponsor of the October 21, 2010 Conference for Achieving Business Excellence. Logos is the largest developer of Bible Software in the world, and now joins the Billy Graham Evangelistic Association and local Christian businesses as sponsors at the CPN Conference with keynote speaker Dr. Tony Evans.    

At the Conference, Logos will be demonstrating its LOGOS BIBLE SOFTWARE 4, just released in November, 2009. Logos 4 -- "Bible Study Reimagined" -- has been reviewed as "a giant leap forward for Bible study software." Its features include all of the recognized translations, hundreds of Biblical commentaries and references, and tools to study in the original languages. The software also includes a database "of everything in the Bible" (altars, fig trees, or Goliath's sword) with pictures, maps, and diagrams.   Read More

Dave Lowe - Dave MoyerOn Point
Marketing 101 Part II

Identifying Your Market
with Dave Lowe & Dave Moyer


Before we take a look at your market, lets review the four key principles of marketing:

  1.  A clear identification of your Market
  2.  A clear vision and articulation of your Message
  3.  A strategic plan for delivering your message - your Method
  4.  A clear understanding of your "why" - this is your Motive
An argument could certainly be made for a different ordering of the principles but for now, lets assume they are all critical to the success of your business and leave the "which should be first" debate for another day.  

Principle #1 - Clearly identify your market! Read More

Note: Part two of a five part series on Marketing (refer to May Newsletter for Introduction)
CPN Sponsors
Fidelity Engineering Bernstein Exceptional Software Strategies Ferguson, Schetelich & Ballew Jones Hall Advisors Kelly & Associates KTBS Payroll Peters & Woodring WAVA The Shepherd's Guide Uncommon Results WRBS Shine FM Billy Graham Evangelistic Association Logos Bible Software CPN Sponsors
By the blessing of the upright, the city is exalted   
Proverbs 11:11